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With the launch of Mini Apps, builders can now use World Network to reach millions of real users in just a few days — with zero acquisition costs.
Distribution, identity, and communication are native to the platform through World ID and World Chat, making it possible to build products that are human-first from day one — if and when that fits your use case.
Builders who start now benefit from a genuine first-mover advantage.
World already has over 38 million users, with approximately 400K new humans joining every week. More than 17 million of those users are verified as uniquely human.
Every user is onboarded through a single application — World App.
World App combines a self-custodial wallet, free transaction fees, and native access to identity and messaging primitives in one place.
The result is something fundamentally new: a large, rapidly growing, fully on-chain audience that can be verified as human and reached directly by builders.
World App recently opened to third-party builders with the launch of Mini Apps — a lightweight framework for building native-like experiences that are instantly available to the entire network.
For the first time, builders can ship a product and immediately tap into a global, mobile-first user base without having to solve distribution, onboarding, or identity from scratch.
The World ecosystem offers two native blocks that can be integrated to meaningfully improve a product’s experience.
World ID enables users to prove they are real and unique humans — without revealing their identity.
This can be particularly valuable for products that benefit from:
World ID is built directly into World App, so users do not need additional accounts or external verification flows.
In addition, World provides a native communication layer through World Chat.
World Chat allows Mini Apps to communicate with users inside World App and can support: